Hugo Boss founded his company in 1923, in the small German town south of Stuttgart where the company is still based. Despite his death in 1948, the brand continues to retain the strength of its original associations with quality and style. Hugo Boss offers several collections across the fashion board creating a brand world of extraordinary diversity at a consistently high level of quality.
HUGO offers a modern look for men with an urban attitude. Embodying a coolly confident style, HUGO is unconventional and progressive without being loud. The collection combines high quality craftsmanship, luxury fabrics and cutting edge design for a look that appeals to people for whom fashion is a matter of personal taste.
The collection blends the formal with the informal and is full of wardrobe staples for the modern man. Tailoring excellence is present in the form of crisp shirts that are ideal for work while, while classic polos and printed t-shirt showcase creative detailing and directional styling.