Ganni is the fashion cult that is adored by many; with a huge celebrity and blogger following including the likes of Alexa Chung, Kendall Jenner, Daisy Lowe, Lucy Williams, Pandora Sykes and more, Ganni is definitely a movement that you want to be a part of.
Founded in 2000 by art connoisseur and gallery owner, and then taken over in 2009 by husband and wife duo Ditte Reffstrup and Nicolaj Reffstrup Ganni has made it's way to become a globally recognised brand. The pair wanted each piece in the collection to have a playful and effortless approach to dressing; 'wearing something feminine and pairing it with a pair of sneakers and denim.' Something that we are seeing an awful lot of recently, and we are in no way complaining. The great thing about this new way of dressing and pairing even the fanciest of dresses with chunky trainers is that we can instantly make them suitable for daytime wear... forget about the 'this is too dressy' excuse because every single Ganni dress can grace the streets during the day.
We love how the collection has elements of sophistication and fun embedded in each piece which instantly appeals to a variety of women and girls, allowing more people to join the #Gannigirls cult, something we know you are all dying to be a part of, no questions asked. With some of the top influencers including Camille Charriere, Pernille Teisbaek, Veronika Heilbrunner and Lucy Williams already huge fans and showing us the best ways in which to style the pieces in the collection each season. This season we are lusting over the Juliard striped jumper, the Power Angels tee and the Georgette wrap skirt in black floral...so head into our Thackerays store to see what other Ganni pieces you need to add to your wardrobe.